The purpose of this chapter is to explain in detail the research methods and the methodology implemented for this study. The chapter will explain first of all the choice of research approach, then the research design, as well as the advantages and disadvantages of the research tools chosen. This will be followed by a discussion on their ability to produce valid results, meeting the aims and objectives set by this dissertation. The chapter then goes on to discuss the sample size and the sampling strategy applied by the author, and the data analysis methods which have been used. It concludes with a brief discussion on the ethical considerations and limitations posed by the research methodology, as well as problems encountered during the research. This dissertation makes use of qualitative research strategy, where the research approach implemented has been that of interpretivism.
Observation - Research-Methodology
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An introduction to research methods
Research methods are specific procedures for collecting and analyzing data. Developing your research methods is an integral part of your research design. When planning your methods, there are two key decisions you will make. First, decide how you will collect data.
The following article is a sample dissertation methodology on the following dissertation topic: Impact of Technology on Recruitment in UK Retail Banks. The methodology depicts a mixed method research, using quantitative surveys and semi structured interviews. The social world of banks and graduates upon which this study is based exists externally and are not related to the researcher; therefore they would be measured through objective methods rather than being inferred subjectively through reflection, sensation or intuition Easterby-Smith, This study would therefore adopt a positivist approach as credible data could only be derived through quantitative analysis of phenomena observed Saunders et al, Details regarding effectiveness are measured using objective means such as increase in candidate application and reduction in costs , thereby warranting a positivist approach.