Green marketing term paper

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In: Business and Management. This is especially true of marketing. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press.
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Green marketing

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Term Paper on Green Marketing | taru.info

In recent decades, sustainability has become a priority for consumers, who are increasingly on the lookout for products that are high-quality, affordable AND environmentally-friendly. This has led companies to devise green product and marketing strategies. In an attempt to leverage increased demand for more sustainable goods and services, companies have employed marketing tactics to assure consumers that their products are green. Green issues are often complex and highly technical, so consumers are sometimes unknowingly persuaded into buying products that are misleadingly advertised as sustainable or ecologically friendly.
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Green Marketing

Green marketing is the process of promoting products or services based on their environmental benefits. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way. Learn more about green marketing to see its role in business and contributions to environmental sustainability. Green marketing involves companies promoting their products or services in a way that showcases their eco-friendliness. When a company showcases its eco-friendliness, that may include products:.
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In: Business and Management. This is especially true of marketing. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing.
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