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Krispy Kreme Srategic Plan Essay Sample
Krispy Kreme Srategic Plan | taru.info
One of the biggest issues of marketing today, is developing a valuable brand. Once a company is recognized as a brand leader, the company is able to expand its product line. Companies spend millions of dollars trying to develop a product line. Brand recognition is the most important part that any company or product can. Products: Doughnuts, coffee beverages.
Krispy Kreme submits plan for IPO
I interviewed Dwayne Chambers while he was the Chief Marketing Officer at Krispy Kreme, looking to learn more about the company's digital social strategies, and local and mobile apps SoLoMo. Dwayne said "The brand was built on word of mouth WOM and we have not been a big spender on traditional media. Today digital is the WOM for many generations, and this is how people naturally talk about us.
Krispy Kreme said on Tuesday it had confidentially filed with U. The company first went public in , but it had to file for Chapter 11 bankruptcy following financial restatements, investigations into its accounting practices and a plunge in sales at some of its franchisees. The doughnut chain's move would help it tap into a historic boom in U.