Customer buying behaviour literature review

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From consumer experience to affective loyalty: challenges and prospects in the psychology of consumer behaviour 3. The rise and spread of the Internet has led to the emergence of a new form of word of mouth WOM : electronic word of mouth eWOM , considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior and highlighting the main differences between the two types of recommendations, with a view to contributing to a better understanding of the potential of both. Consumers increasingly use online tools e. These tools are significantly changing everyday life and the relationship between customers and businesses Lee et al.

Literature Review On Buying Behaviour Of Mobile Phones

Consumer Behaviour Literature Review - Words | taru.info

The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost—benefit analysis in the presence of multiple alternatives. Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred.

Literature Review Literature About Packaging

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