It's always easier to write something if you can read an example first, so here's an executive summary example that you can use as a model for your own business plan's executive summary. For instructions and tips on how to write an executive summary for your own business plan, see Writing the Executive Summary of the Business Plan , part of the Writing a Business Plan series. The executive summary goes near the beginning of the plan but is written last. It should provide a short, concise and optimistic overview of your business that captures the reader's attention and gives them an interest in learning more about it.
Executive Summary Example for an Effective Business Plan
10+ Executive Leadership Development Plan Examples in PDF | MS Word | Examples
This article is part of a series on how to write a great business plan. I know that seems like a lot, and that's why it's so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed. So think of it as a snapshot of your business plan. Don't try to "hype" your business--focus on helping a busy reader get a great feel for what you plan to do, how you plan to do it, and how you will succeed.
12+ Best Executive Summary Templates & Samples – PDF
Although originally from a larger market, the proprietor realizes the need in the southern Willamette Valley for a personnel agency that fills a void left by other temporary and permanent placement agencies. AAP matches specifically skilled workers with clients, saving businesses time and money, while providing for its employees with honesty and honor. This requires a high level of communication. It means asking open-ended questions and listening, not talking. AAP is quality service.
An executive summary lets readers know what your business plan is all about. Before they read through your reports, data, and projections, prospective investors or partners can learn more about the company and its place in the market. A well-written executive summary can transform a business plan into reality. Effective executive summaries for business plans convince potential investors that the company is viable. Business writing is different from academic writing , so be sure that you know the difference.