Etsy case study pdf

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To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. Evolution of E-Commerce: Amazon case study. Warren Loo.
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Danone North America: The World’s Largest B Corporation

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Danone North America: The World’s Largest B Corporation - HKS Case Program

Etsy's status as a B Corporation meant that social responsibility was ingrained in its mission. Nonetheless, as an internet market for artisanal goods, Etsy confronted numerous challenges. Principal among them was the launching of the new online store "Handmade" at Amazon, an immediate attack on Etsy. Etsy had a core base of buyers and retailers, but Amazon had significantly more as well as a greater degree of financial security than Etsy. The rapid growth of etsy had also put pressure on its merchants' ability to offer larger quantities of handcrafted goods. Many merchants were pressing the company to enable sales from large-scale production, a route the company eschewed since its beginning. Could Etsy find a method to successfully face these challenges while maintaining its B Corporation ethos?
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TOP 7 Etsy Keyword Tools To Sky Rocket Your Etsy Sales!

This article describes the third part of a three-stage study investigating the information behaviour of fans and fan communities, the first stage of which is described in the study by Price and Robinson Using tag analysis as a method, a comparative case study was undertaken to explore three aspects of fan information behaviour: information gatekeeping; classifying and tagging and entrepreneurship and economic activity. Supplementary semi-structured interviews with site users were used to augment the findings with qualitative data. These showed that fans used tags in a variety of ways quite apart from classification purposes. These included tags being used on Tumblr as meta-commentary and a means of dialogue between users, as well as expressors of emotion and affect towards posts.
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New businesses often struggle finding their first customers. The challenge is even more difficult with startups in the sharing economy that launch as platforms connecting independent service providers with consumers. Take Uber. Its platform is two-sided, connecting people who need rides with people who have rides to offer.
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